How to rebrand India: Making soft power work
When people think about India, what crosses their mind and defines their understanding of India? But why it is important to discuss about people’s perceptions about India? Should India care about it? A country’s reputation determines the way people, inside and outside the country, feel and relate to it.
‘India has potential to be a beacon in a time of great danger’
Terror, peace, the need for dialogue to bridge differences and the potential of India to show the way to the world dominated President Pranab Mukherjee’s Republic Day address to the people of India. “We on our subcontinent have a historic opportunity to become a beacon to the world at a time of great danger,” said President Mukherjee.